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Windrock Park

SCOPE: TRADITIONAL MEDIA & ONLINE

Windrock Park in Oliver Springs TN is the largest privately owned off-road park in the country. With over 73,000 acres of unspoiled beauty and majesty, they’re well known for all manner of off road fun. That being said, their major issue was communicating to the local market as well as their regional market all the other things to do at Windrock. We created a campaign that highlights all the super-mega-fun activities you do at Windrock such as gun range, concerts, world class mountain biking, hiking, camping and much more.

Results: Windrock has experienced exponential growth since the campaign launched and has seen revenues increase as well as permits grow by more than 30% year over year.

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Mercedes-Benz of Knoxville

SCOPE: TRADITIONAL MEDIA & ONLINE

Problem: Mercedes-Benz of knoxville boasts the longest uninterrupted tenure of any car dealer in its market or region. For over 105 years they have impeccably served the East Tennessee community. We were challenged to capture the heritage of their brand as well as create a welcoming, warm and inviting personality to attract new customers. Highlighting their unwavering dedication to serving their loyal customer base was easy. Communicating sincerity is also easy when the client is actually this authentic. They are the real deal and we identified early on all we had to was to simply capture that authenticity and get the message in front of an audience. We unveiled the “You belong here” campaign to massive success.

Results: Mercedes-Benz of Knoxville has seen market share growth in their market in all key performance areas. They are growing their market to deliver a high end car buying expiernce all over our region and even he entire country.

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Anderson County Tourism

SCOPE: PRODUCTION & DIGITAL

Anderson County Tennessee boasts some of the most spectacular outdoor experiences in our entire country. From the massive Windrock part which is the country’s largest privately owned off-road park to the crystal clear Norris lake as well as rich Appalachian history preserved for the future generations to learn about and enjoy. Our task was to get that message out to the eastern U.S. Through targeted digital video and social media campaigns Adventure Anderson has seen more visitors flooding their attractions month after month.

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Citizen Agency makes advertising in Knoxville TN easy.

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